Privacy Policy

Last updated: June 2026.

NidaAly (“we”, “us”, or “our”) respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains what information we collect, how we use and protect it, and the choices you have. It applies to your use of our website, your purchases, and any interaction you have with us. By using our website or placing an order, you agree to the practices described in this policy.

Information you provide to us: when you create an account, place an order, subscribe to our newsletter, contact our team, or leave a review, you may give us your name, email address, phone number, billing and shipping addresses, order details, and any messages you send us.

Payment information: payments are processed by our third-party payment provider (Stripe). We do not collect or store your full card number on our servers; that information is handled directly by the payment processor under their own security standards.

Information we collect automatically: when you browse our website we may collect technical and usage data such as your IP address, device and browser type, pages viewed, referring pages, and the dates and times of your visits. This is gathered through cookies and similar technologies.

Information from third parties: we may receive information from service providers who help us run our store, such as shipping carriers, analytics providers, and payment processors.

To process and fulfil your orders, take payment, arrange delivery, and send order confirmations and updates.

To provide customer support and respond to your enquiries, returns, and exchange requests.

To manage your account and keep your order history and saved details.

To send you marketing communications about new collections, offers, and events where you have agreed to receive them. You can opt out at any time.

To improve our website, products, and services, prevent fraud, and ensure the security of our platform.

To comply with our legal and regulatory obligations.

We use cookies and similar technologies to keep your shopping cart working, remember your preferences, understand how our website is used, and improve your experience. You can control or disable cookies through your browser settings, although some parts of the website may not function properly without them.

We do not sell your personal information. We share it only as needed to run our business, including with: payment processors to take payment securely; shipping and logistics partners to deliver your order; technology and analytics providers who host and support our website; and professional advisers where necessary.

We may also disclose information where required by law, to enforce our terms, to protect our rights, property, or safety, or in connection with a business transfer such as a merger or acquisition.

We ship to and operate across Pakistan, the UAE, and the USA, and some of our service providers may be located in other countries. Where your information is transferred internationally, we take reasonable steps to ensure it is handled securely and in line with this policy.

We use appropriate technical and organisational measures to protect your personal information against loss, misuse, and unauthorised access. Payment pages are encrypted, and access to personal data is limited to those who need it. However, no method of transmission over the internet is completely secure, and we cannot guarantee absolute security.

We keep your personal information for as long as needed to fulfil the purposes described in this policy, including to meet our legal, accounting, and reporting obligations. When information is no longer required, we securely delete or anonymise it.

Depending on your location, you may have the right to access the personal information we hold about you, request correction of inaccurate data, request deletion of your data, object to or restrict certain processing, and withdraw consent for marketing.

To exercise any of these rights, please contact us at info@nidaaly.com. We may need to verify your identity before acting on your request.

If you have subscribed to our newsletter or agreed to receive marketing, you can unsubscribe at any time using the link in our emails or by contacting us. Even if you opt out of marketing, we will still send you essential messages relating to your orders.

Our website may contain links to third-party websites and social media platforms. We are not responsible for the privacy practices of those sites, and we encourage you to review their privacy policies.

Our website and products are intended for adults. We do not knowingly collect personal information from children. If you believe a child has provided us with personal data, please contact us so we can remove it.

We may update this Privacy Policy from time to time. Any changes will be posted on this page with a revised “Last updated” date. We encourage you to review it periodically.

If you have any questions about this Privacy Policy or how we handle your information, please contact us at info@nidaaly.com, or write to us at NidaAly, Karachi, Pakistan.